Economics and Management of Franchising Networks

  • Josef Windsperger
  • Gérard Cliquet
  • George Hendrikse
  • Mika Tuunanen
Conference proceedings

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages I-VI
  2. Introducing ‘Economics and Management of Franchising Networks’

    1. George W. J. Hendrikse, Josef Windsperger
      Pages 1-13
  3. Theoretical Views of the Franchise Governance Structure

  4. Plural Forms and Other Hybrid Organizational Forms

  5. Contract Design and Compensation

  6. Knowledge and Strategic Management Issues

  7. International Market Entry Through Franchising

    1. Front Matter
      Pages 241-241
    2. Krista Duniach-Smith
      Pages 243-263
  8. Country Studies

  9. Regulation of Franchise Agreements

    1. Front Matter
      Pages 341-341
    2. Kai Hüschelrath
      Pages 343-361
  10. Back Matter
    Pages 363-364

About these proceedings


Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.


Business Contracting Franchise Governance Franchising Innovation Management Market Entry Performance Plural Forms organization

Editors and affiliations

  • Josef Windsperger
    • 1
  • Gérard Cliquet
    • 2
  • George Hendrikse
    • 3
  • Mika Tuunanen
    • 4
  1. 1.Center for Business StudiesUniversity of ViennaViennaAustria
  2. 2.Center for Research on Economics and ManagementUniversity of Rennes 1Rennes CedexFrance
  3. 3.Erasmus University RotterdamRotterdam School of ManagementRotterdamThe Netherlands
  4. 4.School of Business & EconomicsUniversity of JyväskyläJyväskyläFinland

Bibliographic information

  • DOI
  • Copyright Information Physica-Verlag Heidelberg 2004
  • Publisher Name Physica, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-7908-0202-3
  • Online ISBN 978-3-7908-2662-3
  • Series Print ISSN 1431-1941
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods