Success Factors of Regional Strategies for Multinational Corporations

Appropriate Degrees of Management Autonomy and Product Adaptation

  • Patrick Heinecke

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

  1. Front Matter
    Pages i-xix
  2. Theoretical Setting for Regional Strategies and Regional Success

    1. Front Matter
      Pages 1-1
    2. Patrick Heinecke
      Pages 3-11
    3. Patrick Heinecke
      Pages 13-62
  3. Development of a Regional Success Factor Model for the Analysis of the Regional Strategy–Success Relationship

    1. Front Matter
      Pages 63-63
    2. Patrick Heinecke
      Pages 65-94
    3. Patrick Heinecke
      Pages 95-125
  4. Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations

    1. Front Matter
      Pages 127-127
    2. Patrick Heinecke
      Pages 129-147
    3. Patrick Heinecke
      Pages 149-166
    4. Patrick Heinecke
      Pages 167-196
    5. Patrick Heinecke
      Pages 197-200
  5. Back Matter
    Pages 201-289

About this book


This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.


International Multinational Region Strategy Success

Authors and affiliations

  • Patrick Heinecke
    • 1
  1. 1.Institute of EconomicsUniversity of Erlangen-NürnbergErlangenGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
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