A Risk-Benefit Perspective on Early Customer Integration

  • Christoph Kausch

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Table of contents

About this book


Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.




Customer Integration Early Innovation Phase Innovation Tasks Risk-Benefit Balance Risk-Reducing Measures innovation

Authors and affiliations

  • Christoph Kausch
    • 1
  1. 1.ZurichSwitzerland

Bibliographic information

  • DOI
  • Copyright Information Physica-Verlag Heidelberg 2007
  • Publisher Name Physica-Verlag HD
  • eBook Packages Business and Economics
  • Print ISBN 978-3-7908-1961-8
  • Online ISBN 978-3-7908-1962-5
  • Series Print ISSN 1431-1941
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods