Sportsponsoring

  • Authors
  • Norbert Drees

Part of the DUV: Wirtschaftswissenschaft book series (DUVWW)

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Norbert Drees
    Pages 1-2
  3. Norbert Drees
    Pages 35-110
  4. Norbert Drees
    Pages 235-242
  5. Norbert Drees
    Pages 273-281
  6. Back Matter
    Pages 282-443

About this book

Keywords

Kommunikation Kommunikationspolitik Sponsoring Sportsponsoring

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-14884-5
  • Copyright Information Springer Fachmedien Wiesbaden 1992
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-0118-5
  • Online ISBN 978-3-663-14884-5
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods