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© 1977

Marketing

Einführung in die Absatzpolitik mit Fallstudie VW-Golf

  • Authors
Book

Table of contents

  1. Front Matter
    Pages iii-24
  2. Heribert Meffert
    Pages 25-100
  3. Heribert Meffert
    Pages 211-469
  4. Heribert Meffert
    Pages 471-545
  5. Back Matter
    Pages 547-656

About this book

Keywords

Marketing

Bibliographic information

  • Book Title Marketing
  • Book Subtitle Einführung in die Absatzpolitik mit Fallstudie VW-Golf
  • Authors Heribert Meffert
  • DOI https://doi.org/10.1007/978-3-663-14760-2
  • Copyright Information Springer Fachmedien Wiesbaden 1977
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-409-69011-9
  • eBook ISBN 978-3-663-14760-2
  • Edition Number 4
  • Number of Pages , 656
  • Number of Illustrations 30 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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