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Table of contents (17 chapters)
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Koordinationsgrundlagen der Marketingentscheidung
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Back Matter
Bibliographic Information
Book Title: Marketing
Book Subtitle: Einführung in die Absatzpolitik
Authors: Heribert Meffert
DOI: https://doi.org/10.1007/978-3-663-14759-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1980
Softcover ISBN: 978-3-409-69012-6Published: 01 January 1980
eBook ISBN: 978-3-663-14759-6Published: 13 August 2013
Edition Number: 5
Number of Pages: 656
Number of Illustrations: 12 b/w illustrations
Topics: Business and Management, general