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© 1987

Marktforschung

Methodische Grundlagen und praktische Anwendung

  • Authors
Book

Table of contents

  1. Front Matter
    Pages 3-12
  2. Ludwig Berekoven, Werner Eckert, Peter Ellenrieder
    Pages 13-41
  3. Ludwig Berekoven, Werner Eckert, Peter Ellenrieder
    Pages 42-249
  4. Ludwig Berekoven, Werner Eckert, Peter Ellenrieder
    Pages 250-265
  5. Ludwig Berekoven, Werner Eckert, Peter Ellenrieder
    Pages 266-356
  6. Back Matter
    Pages 357-366

About this book

Keywords

Marktforschung

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods
Engineering