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Handelsmarketing durch Handelsmarken-Politik

  • Authors
  • Ludwig G. Poth

Table of contents

  1. Front Matter
    Pages 1-9
  2. Ludwig G. Poth
    Pages 11-18
  3. Ludwig G. Poth
    Pages 19-33
  4. Ludwig G. Poth
    Pages 35-46
  5. Ludwig G. Poth
    Pages 47-60
  6. Ludwig G. Poth
    Pages 61-66
  7. Back Matter
    Pages 67-77

About this book

Keywords

Handel Handelsmarke Handelsmarketing Marketing Marktstruktur

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-13315-5
  • Copyright Information Springer Fachmedien Wiesbaden 1973
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-36461-4
  • Online ISBN 978-3-663-13315-5
  • Buy this book on publisher's site
Industry Sectors
Pharma
Materials & Steel
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
IT & Software
Consumer Packaged Goods
Engineering