The Innovation Spiral

Launching New Products in Shorter Time Intervals

  • Authors
  • Gabriele Trinkfass

Table of contents

  1. Front Matter
    Pages I-XIII
  2. Gabriele Trinkfass
    Pages 1-4
  3. Gabriele Trinkfass
    Pages 5-20
  4. Gabriele Trinkfass
    Pages 21-107
  5. Gabriele Trinkfass
    Pages 261-268
  6. Back Matter
    Pages 269-293

About this book

Introduction

Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods. For a better understanding of this „innovation spiral“ Gabriele Trinkfass identifies the reasons why decision-makers in companies are launching a rising number of new products within increasingly shorter time intervals. She also analyses potential short- and long-term consequences of this behaviour. The subsequent empirical analysis of the innovation spiral by means of comprehensive case studies shows its significant relevance for highly competitive international markets.

Keywords

Budget Business Business-to-Business Business-to-Business (B2B) Innovation Investment Investments Launch Management

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-663-09041-0
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1997
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-6425-8
  • Online ISBN 978-3-663-09041-0
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods