© 1996

Option and Component Bundling under Demand Risk

Mass Customization Strategies in the Automobile Industry

  • Authors

Part of the Gabler Edition Wissenschaft book series (GEW)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Ralph Fürderer
    Pages 1-5
  3. Ralph Fürderer
    Pages 7-68
  4. Ralph Fürderer
    Pages 69-132
  5. Ralph Fürderer
    Pages 133-134
  6. Back Matter
    Pages 135-148

About this book


Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.


Innovation Manufacturing Marketing Mass Customization Messe Pricing

About the authors

Dr. Ralph Fürderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie tätig.

Bibliographic information

  • Book Title Option and Component Bundling under Demand Risk
  • Book Subtitle Mass Customization Strategies in the Automobile Industry
  • Series Title Gabler Edition Wissenschaft
  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 1996
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-8244-6279-7
  • eBook ISBN 978-3-663-08818-9
  • Edition Number 1
  • Number of Pages XI, 148
  • Number of Illustrations 7 b/w illustrations, 0 illustrations in colour
  • Topics Business and Management, general
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
IT & Software
Consumer Packaged Goods