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Strategien des Personalmarketing

Was erfolgreiche Unternehmen besser machen

  • Book
  • © 1992

Overview

Editors:
  1. Hans Strutz

    1. Bad Neuenahr, Deutschland

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Table of contents (23 chapters)

  1. Personalmarketing im Handel: Das Beispiel des Kaufhof-Konzerns

    • Eberhard Pfeuffer, Dag Kremer-Nehring
    Pages 245-260

  2. Personalmarketing-Strategien im Bankensektor

    • Karl-Heinz Reich, Andreas Schröter
    Pages 261-272

  3. Personalmarketing im Bankensektor: Das Beispiel der Commerzbank

    • Axel Marquis de Pers, Kristina Federau
    Pages 273-286

  4. Personalmarketing in der Versicherungswirtschaft: Das Beispiel des Gerling-Konzern

    • Frank Grund
    Pages 287-295

  5. Back Matter

    Pages 297-306
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Keywords

Editors and Affiliations

  • Bad Neuenahr, Deutschland

    Hans Strutz

Bibliographic Information

  • Book Title: Strategien des Personalmarketing

  • Book Subtitle: Was erfolgreiche Unternehmen besser machen

  • Editors: Hans Strutz

  • DOI: https://doi.org/10.1007/978-3-663-05937-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1992

  • Softcover ISBN: 978-3-663-05938-7Published: 08 October 2012

  • eBook ISBN: 978-3-663-05937-0Published: 17 April 2013

  • Edition Number: 1

  • Number of Pages: XVII, 306

  • Number of Illustrations: 43 b/w illustrations

  • Topics: Business and Management, general

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