© 2018

Personal Data in Competition, Consumer Protection and Intellectual Property Law

Towards a Holistic Approach?

  • Mor Bakhoum
  • Beatriz Conde Gallego
  • Mark-Oliver Mackenrodt
  • Gintarė Surblytė-Namavičienė

Part of the MPI Studies on Intellectual Property and Competition Law book series (MSIP, volume 28)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Mor Bakhoum, Beatriz Conde Gallego, Mark-Oliver Mackenrodt, Gintarė Surblytė-Namavičienė
    Pages 1-4
  3. Fundamentals of Personal Data: Between Personal Property Rights and Regulation

  4. Personal Data and Competition Law

  5. Personal Data, Civil Law and Consumer Protection

  6. Personal Data, IP, Unfair Competition and Regulation

    1. Front Matter
      Pages 395-395

About this book


This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchange for sharing their data, online users benefit from personalized and innovative services. But companies’ collection and use of personal data raise questions about privacy and fundamental rights. Moreover, given the substantial commercial and strategic value of personal data, their accumulation, control and use may raise competition concerns and negatively affect consumers. To establish a legal framework that ensures an adequate level of protection of personal data while at the same time providing an open and level playing field for businesses to develop innovative data-based services is a challenging task.
With this objective in mind and against the background of the uniform rules set by the EU General Data Protection Regulation, the contributions to this book examine the significance and legal treatment of personal data in competition law, consumer protection law, general civil law and intellectual property law. Instead of providing an isolated analysis of the different areas of law, the book focuses on both synergies and tensions between the different legal fields, exploring potential ways to develop an integrated legal approach to personal data.


Data-driven economy Data protection Competition Consumer protection Intellectual property

Editors and affiliations

  • Mor Bakhoum
    • 1
  • Beatriz Conde Gallego
    • 2
  • Mark-Oliver Mackenrodt
    • 3
  • Gintarė Surblytė-Namavičienė
    • 4
  1. 1.Max Planck Institute for Innovation and CompetitionMunichGermany
  2. 2.Max Planck Institute for Innovation and CompetitionMunichGermany
  3. 3.Max Planck Institute for Innovation and CompetitionMunichGermany
  4. 4.Faculty of LawVilnius UniversityVilniusLithuania

Bibliographic information

  • Book Title Personal Data in Competition, Consumer Protection and Intellectual Property Law
  • Book Subtitle Towards a Holistic Approach?
  • Editors Mor Bakhoum
    Beatriz Conde Gallego
    Mark-Oliver Mackenrodt
    Gintarė Surblytė-Namavičienė
  • Series Title MPI Studies on Intellectual Property and Competition Law
  • Series Abbreviated Title MPI Stud.Intellec.Property
  • DOI
  • Copyright Information Springer-Verlag GmbH Germany, part of Springer Nature 2018
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Law and Criminology Law and Criminology (R0)
  • Hardcover ISBN 978-3-662-57645-8
  • eBook ISBN 978-3-662-57646-5
  • Series ISSN 2191-5822
  • Series E-ISSN 2191-5830
  • Edition Number 1
  • Number of Pages VI, 577
  • Number of Illustrations 6 b/w illustrations, 1 illustrations in colour
  • Topics Public International Law
    Legal Aspects of Computing
    European Law
    Civil Law
  • Buy this book on publisher's site
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