Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

  • Ralf T. Kreutzer
  • Tim Neugebauer
  • Annette Pattloch

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch
    Pages 1-41
  3. Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch
    Pages 43-196
  4. Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch
    Pages 197-218
  5. Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch
    Pages 219-260
  6. Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch
    Pages 261-263

About this book


This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.




Customer Centricity E-Business Digital Age Internet of Things Industry 4.0 Open Innovation User Centering Digitized Organization IT Management

Authors and affiliations

  • Ralf T. Kreutzer
    • 1
  • Tim Neugebauer
    • 2
  • Annette Pattloch
    • 3
  1. 1.Berlin School of Economics & LawBerlinGermany
  2. 2.DMK E-BUSINESS GmbHChemnitzGermany
  3. 3.Department of Business & Social SciencesBeuth University of Applied SciencesBerlinGermany

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag GmbH Germany, part of Springer Nature 2018
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Management
  • Print ISBN 978-3-662-56547-6
  • Online ISBN 978-3-662-56548-3
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods