Storytelling in Organizations

A Narrative Approach to Change, Brand, Project and Knowledge Management

  • Karin Thier

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Karin Thier
    Pages 1-6
  3. Karin Thier
    Pages 7-14
  4. Karin Thier
    Pages 15-24
  5. Karin Thier
    Pages 25-40
  6. Karin Thier
    Pages 41-47
  7. Karin Thier
    Pages 49-97
  8. Karin Thier
    Pages 105-116
  9. Karin Thier
    Pages 117-119

About this book


This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.

​The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!

George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)


Storytelling for change management Storytelling for restructuring Storytelling in branding Organizational histories Narrative management Storytelling methods Project debriefing Organizational culture Change management processes Brand management stories Quality management stories Conflict management stories Appreciative inquiry Transfer stories Springboard stories Story construction

Authors and affiliations

  • Karin Thier
    • 1
  1. 1.NARRATA ConsultBad BergzabernGermany

Bibliographic information