The Timeless Principles of Successful Business Strategy

Corporate Sustainability as the New Driving Force

  • Eric┬áViardot

Part of the Management for Professionals book series (MANAGPROF)

About this book


While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations.  Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.


Corporate growth strategy Innovation and change Key strategic principles Strategic design Corporate sustainability Customer centricity Ethical expectations from companies Competitive asymmetry Resource management principles Multidisciplinary teams Role of external consultants

Authors and affiliations

  • Eric┬áViardot
    • 1
  1. 1.Department of Strategy, Leadership and PeopleEADA Business School BarcelonaBarcelonaSpain

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods