Intercultural Masquerade

New Orientalism, New Occidentalism, Old Exoticism

  • Regis Machart
  • Fred Dervin
  • Minghui Gao

Part of the Encounters between East and West book series (EEWIP)

About this book


This volume revisits the notions of Orientalism, Occidentalism and, to a certain extent, Reverse Orientalism/Occidentalism in the 21st century, adopting post-modern, constructionist and potentially non-essentialising approaches. The representations of the ‘cultural Other’ in education, literature and the arts are examined by scholars working in Australia, France, Hong Kong, Japan, Malaysia, Singapore, and the USA.

Vinyl compilations, TV series, novels, institutional discourses, and surveys, amongst others, are examined so as to better understand how people construct their identity in relation to an imagined and idealised Other.

This book will appeal to all researchers and students interested in cultural identity and stereotypes of the ‘East’ and the ‘West’, in particular in the fields of academic mobility, cultural studies, intercultural education, postcolonial literature, and media studies.


Cultural Anthropology Cultural Essentialism Cultural Identity Cultural Stereotypes Intercultural Interactions Internationalisation of Higher Education Language and Culture Neo-Occidentalism Neo-Orientalism Othering Postcolonial literature Representation of Asia Revisiting Postcolonial Theory ‘East’ and ‘West’

Editors and affiliations

  • Regis Machart
    • 1
  • Fred Dervin
    • 2
  • Minghui Gao
    • 3
  1. 1.Modern Languages and CommunicationUniversiti Putra MalaysiaSerdangMalaysia
  2. 2.Department of Teacher EducationUniversity of HelsinkiHelsinkiFinland
  3. 3.Department of Teacher EducationUniversity of HelsinkiHelsinkiFinland

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg, Higher Education Press 2016
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Education Education (R0)
  • Print ISBN 978-3-662-47055-8
  • Online ISBN 978-3-662-47056-5
  • Series Print ISSN 2364-6721
  • Series Online ISSN 2364-673X
  • Buy this book on publisher's site