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Table of contents

  1. Front Matter
    Pages i-xviii
  2. Rudolf Grünig, Richard Kühn
    Pages 1-4
  3. Idea of Strategic Planning

    1. Front Matter
      Pages 5-5
    2. Rudolf Grünig, Richard Kühn
      Pages 7-15
    3. Rudolf Grünig, Richard Kühn
      Pages 25-31
  4. Strategic Documents and Strategy Planning Process

    1. Front Matter
      Pages 33-33
    2. Rudolf Grünig, Richard Kühn
      Pages 35-40
    3. Rudolf Grünig, Richard Kühn
      Pages 41-52
  5. Initializing Strategic Planning

    1. Front Matter
      Pages 53-54
    2. Rudolf Grünig, Richard Kühn
      Pages 55-65
    3. Rudolf Grünig, Richard Kühn
      Pages 67-75
    4. Rudolf Grünig, Richard Kühn
      Pages 77-83
  6. Strategic Analysis at the Corporate Level

    1. Front Matter
      Pages 85-87
    2. Rudolf Grünig, Richard Kühn
      Pages 89-96
    3. Rudolf Grünig, Richard Kühn
      Pages 97-110
    4. Rudolf Grünig, Richard Kühn
      Pages 111-136
    5. Rudolf Grünig, Richard Kühn
      Pages 137-144
  7. Developing the Corporate Strategy

    1. Front Matter
      Pages 145-146
    2. Rudolf Grünig, Richard Kühn
      Pages 147-162
    3. Rudolf Grünig, Richard Kühn
      Pages 163-170
  8. Strategic Analysis at the Business Level

    1. Front Matter
      Pages 171-173
    2. Rudolf Grünig, Richard Kühn
      Pages 175-185
    3. Rudolf Grünig, Richard Kühn
      Pages 187-206
    4. Rudolf Grünig, Richard Kühn
      Pages 207-211
  9. Developing the Business Strategies

    1. Front Matter
      Pages 213-214
    2. Rudolf Grünig, Richard Kühn
      Pages 215-231
    3. Rudolf Grünig, Richard Kühn
      Pages 233-236
  10. Finalizing Strategic Planning

    1. Front Matter
      Pages 237-238
    2. Rudolf Grünig, Richard Kühn
      Pages 239-246
    3. Rudolf Grünig, Richard Kühn
      Pages 247-251
    4. Rudolf Grünig, Richard Kühn
      Pages 253-259
    5. Rudolf Grünig, Richard Kühn
      Pages 261-264
  11. Back Matter
    Pages 265-277

About this book

Introduction

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

Keywords

Process of strategic planning Strategic management Strategic planning Strategy development Strategy planning process

Authors and affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Institut of Marketing and ManagementUniversity of BernBernSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-662-45649-1
  • Copyright Information Springer-Verlag Berlin Heidelberg 2015
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-662-45648-4
  • Online ISBN 978-3-662-45649-1
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods
Aerospace
Engineering