Social - Local - Mobile

The Future of Location-based Services

  • Gerrit Heinemann
  • Christian Gaiser

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Gerrit Heinemann, Christian Gaiser
    Pages 1-12
  3. Gerrit Heinemann, Christian Gaiser
    Pages 13-54
  4. Gerrit Heinemann, Christian Gaiser
    Pages 55-99
  5. Gerrit Heinemann, Christian Gaiser
    Pages 101-154
  6. Gerrit Heinemann, Christian Gaiser
    Pages 155-185
  7. Back Matter
    Pages 187-206

About this book


​In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.


Location-based services Mobile marketing Retail management Service management Social commerce Social media

Authors and affiliations

  • Gerrit Heinemann
    • 1
  • Christian Gaiser
    • 2
  1. 1.eWeb Research CenterNiederrhein UniversityMönchengladbachGermany
  2. 2.Bonial International GmbHBonnGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking