© 2000

Conjoint Measurement

Methods and Applications


Table of contents

  1. Front Matter
    Pages I-3
  2. Anders Gustafsson, Andreas Herrmann, Frank Huber
    Pages 5-45
  3. Sid Simmons, Mark Esser
    Pages 67-96
  4. Henrik Sattler, Susanne Hensel-Börner
    Pages 121-133
  5. Gian Luca Marzocchi, Sergio Brasini, Marcello Rimessi
    Pages 135-160
  6. Ola Blomkvist, Fredrik Ekdahl, Anders Gustafsson
    Pages 161-181
  7. Frank Huber, Andreas Herrmann, Anders Gustafsson
    Pages 183-208
  8. Wagner Kamakura, Muammer Ozer
    Pages 225-251
  9. Andreas Herrmann, Dirk Schmidt-Gallas, Frank Huber
    Pages 253-277
  10. Venkatram Ramaswamy, Steven H. Cohen
    Pages 361-392
  11. Joel Huber, Bryan Orme, Richard Miller
    Pages 393-410
  12. Dick R. Wittink, Sev K. Keil
    Pages 411-434
  13. Back Matter
    Pages 435-437

About this book


"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)


Choice-based Conjoint Analysis Conjoint Conjoint Analysis Conjoint Measurement Market Simulation Measurement Multivariate Analysis New Product Development calculus design market research marketing preference measurement product development utility theory

Authors and affiliations

  1. 1.Center for Service ResearchUniversity of KarlstadKarlstadtSchweden
  2. 2.Center for Market-Oriented Product and Production ManagementUniversity of MainzMainzGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences


From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)