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Concepts of Quality Connected to Social Media and Emotions

  • Denisa Elena Vlad
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  • 882 Downloads

Table of contents

  1. Front Matter
    Pages I-XII
  2. Denisa Elena Vlad
    Pages 1-5
  3. Quality concept and Social Media

    1. Front Matter
      Pages 7-7
    2. Denisa Elena Vlad
      Pages 9-45
    3. Denisa Elena Vlad
      Pages 47-94
  4. The Influence of social media on quality and on consumers’ emotions

  5. Back Matter
    Pages 205-222

About this book

Introduction

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.


Contens
  • Quality of Products and Services
  • The Influence of Social Media on the Consumers‘ Expectations
  • Importance of Information in Social Media
  • Influence of Emotional Attachment on the Relationship With the Brand
  • Post-truth and Fake News and How They Relate to Human Emotions
  • Consumer Behavior in the Online Environment


Target Groups

  • Lectures and students of Business Administration, Marketing and Consumer Behavior
  • Professionals from fields such as Business, Market Research, Marketing and Business Strategy
   
The Author

Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.

Keywords

Emotions Fake news Social Media Concepts of Quality Post-truth Sharing Perception

Authors and affiliations

  • Denisa Elena Vlad
    • 1
  1. 1.BucharestRomania

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-28867-9
  • Copyright Information Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Management
  • Print ISBN 978-3-658-28866-2
  • Online ISBN 978-3-658-28867-9
  • Series Print ISSN 2523-8620
  • Series Online ISSN 2523-8639
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking