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Brand Choice and Loyalty

Evidence from Swiss Car Registration Microdata

  • Beat┬áMeier

Part of the Innovatives Markenmanagement book series

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Beat Meier
    Pages 1-6
  3. Beat Meier
    Pages 7-22
  4. Beat Meier
    Pages 23-31
  5. Beat Meier
    Pages 33-49
  6. Beat Meier
    Pages 51-75
  7. Beat Meier
    Pages 77-84
  8. Back Matter
    Pages 85-109

About this book

Authors and affiliations

  • Beat┬áMeier
    • 1
  1. 1.ZurichSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-28014-7
  • Copyright Information Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
  • Publisher Name Springer Gabler, Wiesbaden
  • Print ISBN 978-3-658-28013-0
  • Online ISBN 978-3-658-28014-7
  • Series Print ISSN 2627-1109
  • Series Online ISSN 2627-1117
  • Buy this book on publisher's site