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© 2019

The Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

Book
  • 2.3k Downloads

Part of the Organisationskommunikation book series (ORGKOM)

Table of contents

  1. Front Matter
    Pages I-XXV
  2. Evandro Oliveira
    Pages 1-13
  3. Evandro Oliveira
    Pages 15-25
  4. Evandro Oliveira
    Pages 27-39
  5. Evandro Oliveira
    Pages 41-58
  6. Evandro Oliveira
    Pages 59-85
  7. Evandro Oliveira
    Pages 127-166
  8. Evandro Oliveira
    Pages 167-232
  9. Evandro Oliveira
    Pages 233-239
  10. Back Matter
    Pages 241-262

About this book

Introduction

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

The content
• Strategic communication and NGOs
• Logics and management 
• NGOs and social theory: social and economic dimensions
• Fundraising
• Volunteering
• Civic relations and social change

The target groups
• Students and lecturers in the field of public relations, sociology, economics, management and communication
• Practitioners in NPOs, NGOs and civil society organizations

The author
Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

Keywords

Instigatory Theory of NGO Communication (ITNC) Strategic Communication NGOs Communication Management Non-profit Civil Society Volunteering Fundraising Public Relations Public Agenda Influencing Specific Awareness Civic Relations Common Good Engagement Human Rights

Authors and affiliations

  1. 1.BerlinGermany

About the authors

Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

Bibliographic information

  • Book Title The Instigatory Theory of NGO Communication
  • Book Subtitle Strategic Communication in Civil Society Organizations
  • Authors Evandro Oliveira
  • Series Title Organisationskommunikation
  • Series Abbreviated Title Organisationskommunikation
  • DOI https://doi.org/10.1007/978-3-658-26858-9
  • Copyright Information Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019
  • Publisher Name Springer VS, Wiesbaden
  • eBook Packages Social Sciences Social Sciences (R0)
  • Softcover ISBN 978-3-658-26857-2
  • eBook ISBN 978-3-658-26858-9
  • Series ISSN 2524-3225
  • Series E-ISSN 2524-3233
  • Edition Number 1
  • Number of Pages XXV, 262
  • Number of Illustrations 26 b/w illustrations, 0 illustrations in colour
  • Topics Communication Studies
    Corporate Communication/Public Relations
    International Organization
  • Buy this book on publisher's site
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