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© 2018

Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality

  • An economics study

Book
  • 3.5k Downloads

Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Table of contents

  1. Front Matter
    Pages I-XIX
  2. Christine Cowen-Elstner
    Pages 1-6
  3. Christine Cowen-Elstner
    Pages 7-49
  4. Christine Cowen-Elstner
    Pages 51-99
  5. Christine Cowen-Elstner
    Pages 101-160
  6. Christine Cowen-Elstner
    Pages 161-168
  7. Back Matter
    Pages 169-218

About this book

Introduction

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Contents 
  • Quality perception and possible influences
  • Sensory marketing and the five senses
  • Possibilities for unconscious consumer influence
  • Empirical investigation of the environmental influence
  • Experimental research of the importance of product packaging

Target Groups 
  • Researchers, lectures and students of marketing, product development, communication, and business management
  • Practitioners and consultants in the field of marketing, product management and marketing communication

The Author
Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist. 

Keywords

Sensory marketing Product design Product packaging Environmental influence Product evaluation Consumer influence

Authors and affiliations

  1. 1.HamburgGermany

About the authors

Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist. 

Bibliographic information

  • Book Title Impacting the Sensory Experience of Products
  • Book Subtitle Experimental Studies on Perceived Quality
  • Authors Christine Cowen-Elstner
  • Series Title Forschungs-/Entwicklungs-/Innovations-Management
  • Series Abbreviated Title Forschungs-/Entwicklungs-/Innovations-Management
  • DOI https://doi.org/10.1007/978-3-658-21206-3
  • Copyright Information Springer Fachmedien Wiesbaden GmbH 2018
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Management Business and Management (R0)
  • Softcover ISBN 978-3-658-21205-6
  • eBook ISBN 978-3-658-21206-3
  • Edition Number 1
  • Number of Pages XIX, 218
  • Number of Illustrations 22 b/w illustrations, 10 illustrations in colour
  • Topics Consumer Behavior
  • Buy this book on publisher's site