An Agent-Based Model of Heterogeneous Demand

  • Matthias Müller

Table of contents

  1. Front Matter
    Pages I-XX
  2. Matthias Müller
    Pages 21-31
  3. Matthias Müller
    Pages 33-55
  4. Matthias Müller
    Pages 57-73
  5. Matthias Müller
    Pages 75-104
  6. Matthias Müller
    Pages 105-142
  7. Matthias Müller
    Pages 143-157
  8. Matthias Müller
    Pages 159-162
  9. Back Matter
    Pages 163-182

About this book


Matthias Müller makes a case for the particular role of the demand side in research on innovation. Based on a complex agent-based simulation model, he analyzes the versatile mutual relationships between consumers and producers within the innovation process. Instead of oversimplifying the demand side, the book aims to apply important aspects which too often are only applied to the supply side, e.g., the heterogeneity and bounded rationality of economic actors embedded in networks. The results offer a new perspective on the innovation process, proving that the demand side and consumers are important drivers of innovation, which must be included in future research for a full picture.


  • The Role of Consumers in Innovation Economics
  • Evolutionary Economics
  • The New Agent-Based Paradigm in Economics
  • An ABM of Heterogeneous Consumers and Demand
  • Consumer Networks
  • Bounded Morality of Consumers

Target Groups

  • Researchers and students in the fields of innovation economics, evolutionary economics, complexity science, and computer simulation
  • Policy making, public administration, and innovation management

The Author

Matthias Müller conducted his doctoral research at the University of Hohenheim, Germany. He currently works as a postdoctoral researcher in the field of innovation economics.


Innovation Networks Simulation Agent-Based Modelling Consumer

Authors and affiliations

  • Matthias Müller
    • 1
  1. 1.Chair of economics of innovationUniversity of HohenheimStuttgartGermany

Bibliographic information