ReThinking Management

Perspectives and Impacts of Cultural Turns and Beyond

  • Wendelin Küpers
  • Stephan Sonnenburg
  • Martin Zierold

Part of the Management – Culture – Interpretation book series (MCI)

Table of contents

  1. Front Matter
    Pages I-VIII
  2. Introduction & Inspiration

    1. Front Matter
      Pages 9-9
    2. Wendelin Küpers, Stephan Sonnenburg, Martin Zierold
      Pages 11-30
    3. Doris Bachmann-Medick
      Pages 31-55
  3. Culture & Creativity

  4. Applications & Activities

  5. Back Matter
    Pages 237-241

About this book


This book assembles multi-disciplinary contributions to delve deeper into ReThinking Management. The first part provides some foundational considerations and inspirations. Further chapters offer more specific links to the arts and creativity sectors as well as empirical research and case reflections. ReThinking Management pursues the main idea that management theory is not merely a sub-discipline of economics, but rather a cross-disciplinary and critical field of research and practice, with a decidedly cultural perspective. While questioning the status and practices of conventional management, the book opens up for new understandings, turns and perspectives.


  • ReThinking Management and Cultural Turns
  • Culture and Creativity
  • Applications and Activities

Target Groups

  • Researchers, lectures and students of social sciences, cultural studies and management studies
  • Practitioners from different fields of business and management

The Editors
The editors are professors at Karlshochschule International University in Karlsruhe, Germany.
Wendelin Küpers is Professor of Leadership and Organization Studies.
Stephan Sonnenburg is Professor for Branding, Creativity and Performative Management.
Martin Zierold is Professor for Arts Management and Cultural Studies.


Management Studies Management Practice Cultural Studies Social Sciences Humanities

Editors and affiliations

  • Wendelin Küpers
    • 1
  • Stephan Sonnenburg
    • 2
  • Martin Zierold
    • 3
  1. 1.Prof Leadership & Org StudiesKarlshochschule International UniversityKarlsruheGermany
  2. 2.Karlshochschule International University KarlsruheGermany
  3. 3.Karlshochschule International University KarlsruheGermany

Bibliographic information