Strategy and Success Factors of Business Schools

  • Anne Kathrin¬†Adam

Table of contents

  1. Front Matter
    Pages I-XIX
  2. Anne Kathrin Adam
    Pages 1-4
  3. Anne Kathrin Adam
    Pages 5-10
  4. Anne Kathrin Adam
    Pages 25-38
  5. Anne Kathrin Adam
    Pages 39-47
  6. Anne Kathrin Adam
    Pages 49-51
  7. Anne Kathrin Adam
    Pages 77-121
  8. Anne Kathrin Adam
    Pages 123-177
  9. Anne Kathrin Adam
    Pages 191-199
  10. Back Matter
    Pages 201-262

About this book


Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus. 

  • The Market for Higher Education
  • Assessing Institutional Success in Higher Education
  • Mission Statements in Higher Education
  • Strategic Groups in Higher Business Education
  • Evaluating Success in Higher Business Education
Target Groups
Researchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management 

The Author
Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.


Higher Education Management Strategic Groups Controlling in Higher Education Mission Statements Higher Business Education

Authors and affiliations

  • Anne Kathrin¬†Adam
    • 1
  1. 1.IBA University of Cooperative Education DarmstadtGermany

Bibliographic information

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