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The Relevance of Crowdfunding

The Impact on the Innovation Process of Small Entrepreneurial Firms

  • Nadine Scholz

Table of contents

  1. Front Matter
    Pages I-XII
  2. Nadine Scholz
    Pages 1-6
  3. Nadine Scholz
    Pages 7-10
  4. Nadine Scholz
    Pages 33-43
  5. Nadine Scholz
    Pages 65-68
  6. Back Matter
    Pages 69-86

About this book

Introduction

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

 Contents

  • The Crowdfunding Phenomenon
  • Perspectives of Crowdfunding on the Innovation Process
  • Research Design for the Empirical Study
  • Critical Actors and Their Drivers in the Crowdfunding Ecosystem
  • New Dynamics in the Innovation Process

 Target Groups

  • Researchers and students in the fields of business administration, innovation management, and entrepreneurship
  • Entrepreneurs, people aiming to use crowdfunding

The Author

Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

Keywords

Crowdfunding Ecosystem Development Cycle Early Market Entry Entrepreneurial Finance New Venture

Authors and affiliations

  • Nadine Scholz
    • 1
  1. 1.University of ManchesterManchesterUnited Kingdom

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-09837-7
  • Copyright Information Springer Fachmedien Wiesbaden 2015
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-09836-0
  • Online ISBN 978-3-658-09837-7
  • Buy this book on publisher's site
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