European Retail Research

2014, Volume 28, Issue I

  • Thomas Foscht
  • Dirk Morschett
  • Thomas Rudolph
  • Peter Schnedlitz
  • Hanna Schramm-Klein
  • Bernhard Swoboda

Part of the European Retail Research book series (ERR)

Table of contents

About this book


The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.


  • Making Consumers Switch from Counterfeit to Genuine Luxury
  • Successful GAM Organisation
  • The World’s leading E-retailers and Environmental Sustainability
  • Willingness to Pay in Food Retailing
  • Retailing in Brazil
  • Retailing in New Zealand

Target Groups

  • Retail Researchers, Retail Executives, Retail Lectures, Retail Students


The Editors

Prof. Dr. Thomas Foscht, University of Graz, Austria

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria

Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany

Prof. Dr. Bernhard Swoboda, University of Trier, Germany


Brazil New Zealand Retail executives Retail lecturers Retail management Retail researchers

Editors and affiliations

  • Thomas Foscht
    • 1
  • Dirk Morschett
    • 2
  • Thomas Rudolph
    • 3
  • Peter Schnedlitz
    • 4
  • Hanna Schramm-Klein
    • 5
  • Bernhard Swoboda
    • 6
  1. 1.Institut für MarketingKarl-Franzens-Universität GrazGrazAustria
  2. 2.Chair for International ManagementUniversität FribourgFribourgSwitzerland
  3. 3.Forschungszentrum für HandelsmanagementUniversität St. GallenSt. GallenSwitzerland
  4. 4.Institut für Handel und MarketingWirtschaftsuniversität WienWienAustria
  5. 5.Lehrstuhl für MarketingUniversität SiegenSiegenGermany
  6. 6.Professur für Marketing und HandelUniversität TrierTrierGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking