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Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

  • Aline Krämer
Book

Table of contents

  1. Front Matter
    Pages I-XXII
  2. Aline Krämer
    Pages 1-14
  3. Aline Krämer
    Pages 15-90
  4. Aline Krämer
    Pages 91-131
  5. Aline Krämer
    Pages 133-212
  6. Aline Krämer
    Pages 213-298
  7. Aline Krämer
    Pages 299-312
  8. Back Matter
    Pages 313-364

About this book

Introduction

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Contents

  • Open innovation
  • Consumer integration into innovation
  • Base of the pyramid (BoP)
  • Inclusive Business
  • Low-income markets in developing and emerging countries

Target Groups

  • Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility
  • Executives and consultants in R & D / Product Development, Design and Market Research

The Author

Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Keywords

Brazil creative consumers idea competitions lead users low-income markets user innovation

Authors and affiliations

  • Aline Krämer
    • 1
  1. 1.Brewery and Food IndustryChair of Corporate SustainabilityFreising - WeihenstephanGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-08930-6
  • Copyright Information Springer Fachmedien Wiesbaden 2015
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-08929-0
  • Online ISBN 978-3-658-08930-6
  • Buy this book on publisher's site
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