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Customer Co-Design

A Study in the Mass Customization Industry

  • Stefan R. Thallmaier

Table of contents

  1. Front Matter
    Pages I-XXI
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Stefan R. Thallmaier
      Pages 3-8
    3. Stefan R. Thallmaier
      Pages 9-11
    4. Stefan R. Thallmaier
      Pages 12-16
  3. Theoretical Framework

    1. Front Matter
      Pages 17-17
    2. Stefan R. Thallmaier
      Pages 19-32
    3. Stefan R. Thallmaier
      Pages 33-35
    4. Stefan R. Thallmaier
      Pages 36-39
  4. Empirical Study 1: Challenges of Customer Co-Design

    1. Front Matter
      Pages 41-44
    2. Stefan R. Thallmaier
      Pages 43-47
    3. Stefan R. Thallmaier
      Pages 48-51
    4. Stefan R. Thallmaier
      Pages 52-57
    5. Stefan R. Thallmaier
      Pages 58-68
    6. Stefan R. Thallmaier
      Pages 69-71
  5. Empirical Study 2: Online Customer Co-Design

    1. Front Matter
      Pages 73-73
    2. Stefan R. Thallmaier
      Pages 75-79
    3. Stefan R. Thallmaier
      Pages 80-86
    4. Stefan R. Thallmaier
      Pages 87-97
    5. Stefan R. Thallmaier
      Pages 98-105
    6. Stefan R. Thallmaier
      Pages 106-107
  6. Empirical Study 3: Customer Co-Design & Live Help

    1. Front Matter
      Pages 109-112
    2. Stefan R. Thallmaier
      Pages 111-115
    3. Stefan R. Thallmaier
      Pages 116-122
    4. Stefan R. Thallmaier
      Pages 123-132
    5. Stefan R. Thallmaier
      Pages 133-142
    6. Stefan R. Thallmaier
      Pages 143-152
    7. Stefan R. Thallmaier
      Pages 153-158
  7. Discussion and Conclusion

    1. Front Matter
      Pages 159-159
    2. Stefan R. Thallmaier
      Pages 161-174
    3. Stefan R. Thallmaier
      Pages 175-179
    4. Stefan R. Thallmaier
      Pages 180-184
  8. Back Matter
    Pages 185-218

About this book

Introduction

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Contents

  • Customers’ Perceived Value in Co-Design & Mass Customization
  • Challenges of Customer Co-Design
  • Online Customer Co-Design
  • Customer Co-Design & Live Help

Target Groups

  • Researchers and students in the fields of service innovation and business design as well as customer integration through co-design
  • Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception

The Author

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

Keywords

Business and Management Customer Service E-Commerce Productdesign Sales and Marketing

Authors and affiliations

  • Stefan R. Thallmaier
    • 1
  1. 1.CLICHHL Leipzig Graduate School of ManagementLeipzigGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-07526-2
  • Copyright Information Springer Fachmedien Wiesbaden 2015
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-07525-5
  • Online ISBN 978-3-658-07526-2
  • Buy this book on publisher's site
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