Social Innovation for Business Success

Shared Value in the Apparel Industry

  • Julia Schmitt

Part of the BestMasters book series (BEST)

Table of contents

  1. Front Matter
    Pages I-XI
  2. Julia Schmitt
    Pages 1-4
  3. Julia Schmitt
    Pages 5-17
  4. Julia Schmitt
    Pages 19-30
  5. Julia Schmitt
    Pages 43-76
  6. Back Matter
    Pages 77-99

About this book


Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.


  • Diffusion of Social Innovation
  •  Understanding Shared Value
  • Success Factors and Obstacles
  • Discussion of the Findings on Social Innovation


  • Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management
  • Management in the field of Strategy, Operations and Marketing; Consultants and Politicians

The Author

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.



Shared Value Social Innovation Sustainability

Authors and affiliations

  • Julia Schmitt
    • 1
  1. 1.Sustainability ManagementGiesecke & Devrient GmbHMünchenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05460-1
  • Online ISBN 978-3-658-05461-8
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods