Specialization in Online Innovation Communities

Understand and Manage Specialized Members

  • Jan Bierwald

Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Jan Bierwald
    Pages 1-5
  3. Jan Bierwald
    Pages 6-52
  4. Jan Bierwald
    Pages 53-126
  5. Jan Bierwald
    Pages 127-142
  6. Back Matter
    Pages 143-163

About this book


Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.


  • Online Innovation Communities
  • Factors Influencing Community Member Behavior
  • Community Members‘ Contribution Focus

Target Groups

  • Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship
  • Practitioners in the fields of Research & Development, and Marketing

The Author

Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.


Division of labor Individual behavior Online Innovation Communites User Innovation

Authors and affiliations

  • Jan Bierwald
    • 1
  1. 1.Technology and Innovation ManagementHamburg University of TechnologyHamburgGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05317-8
  • Online ISBN 978-3-658-05318-5
  • Buy this book on publisher's site
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