European Retail Research

2013, Volume 27, Issue I

  • Hanna Schramm-Klein
  • Thomas Foscht
  • Dirk Morschett
  • Thomas Rudolph
  • Peter Schnedlitz
  • Bernhard Swoboda

Part of the European Retail Research book series (ERR)

Table of contents

  1. Front Matter
    Pages I-VII
  2. Lindsey Carey, Marie-Cecile Cervellon, Stephen Doyle
    Pages 1-21
  3. Bernhard Swoboda, Karin Pennemann, Markus Taube
    Pages 23-41
  4. Julian Kellner, Gerhard Wagner, Stephan Zielke, Waldemar Toporowski
    Pages 43-57
  5. Gerhard Wagner, Kim-Kathrin Kunze, Markus Welzel, Frederic Nimmermann
    Pages 95-125

About this book


The aim of  EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. 


  • Self-monitoring and Fashion Retailer Choice
  • Purchasing the Counterfeit
  • Differentiation in Online Retailing
  • Store Flyer Advertising
  • Self-Service Technologies
  • Retailing in Portugal 

Target Groups

  • Retail Researchers, Retail Executives, Retail Lectures, Retail Students

The Editors

Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany

Prof. Dr. Thomas Foscht, University of Graz, Austria

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland.

Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria 

Prof. Dr. Bernhard Swoboda, University of Trier, Germany


Antecedences and Consequences from Culturally diverse Countries Online Retailing Retail Store Owners Self-Scanning Self-Service Technologies for Retailing Self-monitoring on Fashion

Editors and affiliations

  • Hanna Schramm-Klein
    • 1
  • Thomas Foscht
    • 2
  • Dirk Morschett
    • 3
  • Thomas Rudolph
    • 4
  • Peter Schnedlitz
    • 5
  • Bernhard Swoboda
    • 6
  1. 1.Lehrstuhl für MarketingUniversität SiegenSiegenGermany
  2. 2.Institut für MarketingKarl-Franzens-Universität GrazGrazAustria
  3. 3.Chair for International ManagementUniversität FribourgFribourgSwitzerland
  4. 4.Forschungszentrum f. HandelsmanagementUniversität St. GallenSt. GallenSwitzerland
  5. 5.Institut für Handel und MarketingWirtschaftsuniversität WienWienAustria
  6. 6.Professur für Marketing und HandelUniversität TrierTrierGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
IT & Software
Consumer Packaged Goods