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Realizing Business Model Innovation

A Strategic Approach for Business Unit Managers

  • Martin Trapp

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Martin Trapp
    Pages 1-10
  3. Martin Trapp
    Pages 11-58
  4. Martin Trapp
    Pages 59-78
  5. Martin Trapp
    Pages 79-131
  6. Martin Trapp
    Pages 132-134
  7. Martin Trapp
    Pages 158-165
  8. Back Matter
    Pages 167-184

About this book

Introduction

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

  

Contents

  • Definition of business model innovation in established firms
  • Placing business model innovation into the arena of corporate entrepreneurship
  • A conceptual business model innovation process model
  • Business model innovation management practices for business unit managers

     

Target Groups

  • Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation management
  • Business-unit and corporate-level managers in established firms

 

The Author

Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

 

Keywords

business model innovation business unit manager established firms multi-business firms

Authors and affiliations

  • Martin Trapp
    • 1
  1. 1.Universität Erlangen-NürnbergNürnbergGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-05094-8
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05093-1
  • Online ISBN 978-3-658-05094-8
  • Buy this book on publisher's site
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