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© 2014

The Social Web in the Hotel Industry

The Impact of the Social Web on the Information Process of German Hotel Guests

Book
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Table of contents

  1. Front Matter
    Pages I-XXIV
  2. Nadine Chehimi
    Pages 1-6
  3. Nadine Chehimi
    Pages 7-47
  4. Nadine Chehimi
    Pages 49-70
  5. Nadine Chehimi
    Pages 71-79
  6. Nadine Chehimi
    Pages 81-88
  7. Nadine Chehimi
    Pages 89-145
  8. Nadine Chehimi
    Pages 147-156
  9. Back Matter
    Pages 157-183

About this book

Introduction

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

    

Contents

  • The social web
  • Tourist information search
  • The German hotel market

  

Target Groups

  • Lecturers and students of marketing, communication and tourism
  • Hoteliers and marketing specialists

 

The Author

Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

Keywords

The German hotel market The social web Tourist information search

Authors and affiliations

  1. 1.Fachbereich VIUniversität TrierTrierGermany

About the authors

Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

Bibliographic information

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