Data, Expert Knowledge and Decisions

1. Decision Support Systems, Knowledge Representation, Applications other than Marketing

   1. Decision Support for Qualitative Data Analysis — KEE Shell Linked to FORTRAN Programs —

      • U. Tüshaus

      Pages 204-212

2. Data Analysis and Marketing

   1. Front Matter

      Pages 213-213

      PDF

   2. Marketing Applications of Sequencing and Partitioning of Nonsymmetric and/or Two-Mode Matrices

      • P. Arabie, S. Schleutermann, J. Daws, L. Hubert

      Pages 215-224

   3. Multidimensional Scaling in Marketing Research: An Illustrative Application to a Telecommunications Pricing Problem

      • J. D. Carroll, B. B. Hollister, R. T. Iosso, S. Pruzansky, J. A. Rotondo, S. L. Weinberg

      Pages 225-239

   4. Inferring an Ideal-Point Product-Market Map from Consumer Panel Data

      • T. Elrod

      Pages 240-249

   5. An Individual Importance Weights Model for Conjoint Analysis

      • P. E. Green, F. J. Carmone Jr., C. M. Schaffer

      Pages 250-257

   6. Dominated Options in Consumer Tradeoff Modeling: Is Their Occurrence Recognized?

      • P. E. Green, A. M. Krieger, C. M. Schaffer

      Pages 258-267

   7. Market Segmentation by Dual Scaling Through Generalized Forced Classification

      • S. Nishisato

      Pages 268-278

   8. Asymmetric Multidimensional Scaling of Car Switching Data

      • A. Okada

      Pages 279-290

   9. Evolving Principal Clusters: Theory and Application to Management Monitoring

      • Y. Schektman, A. Ibrahim

      Pages 291-298

   10. The Importance of Unidimensional Unfolding for Marketing Research

       • W. H. van Schuur

       Pages 299-315

3. Data Analysis

   1. Front Matter

      Pages 317-317

      PDF

   2. The Effect of Measurement Error on Determining the Number of Clusters in Cluster Analysis

      • M. C. Cooper, G. W. Milligan

      Pages 319-328

   3. On the Use of Simulated Annealing for Combinatorial Data Analysis

      • G. De Soete, L. Hubert, P. Arabie

      Pages 329-340

   4. Some Thoughts on Comparing Multivariate Data with the Map Locations at which they are Observed

      • K. R. Gabriel

      Pages 341-354

   5. Classification of Microcomputers and Marketing Interpretation

      • J. Janssen, P. Van Brussel

      Pages 355-367

   6. Second Order Regression and Distance Analysis

      • J. J. Meulman, W. J. Heiser

      Pages 368-380

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

• IT Management
• Mapping
• Market segmentation
• Planning
• communication
• data analysis
• decision making
• decision support system
• expert system
• knowledge-based systems
• marketing
• modeling
• pricing
• regression

• Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe (TH), Karlsruhe 1, Germany

  Wolfgang Gaul

• Institut für Informatik, Universität der Bundeswehr, Hamburg 70, Germany

  Martin Schader

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