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Advertising Worldwide

Advertising Conditions in Selected Countries

  • Ingomar Kloss
Book

Table of contents

  1. Front Matter
    Pages I-X
  2. Marieke de Mooij
    Pages 1-24
  3. Paul Gaskin
    Pages 25-39
  4. Patrick De Pelsmacker
    Pages 40-66
  5. Marja-Liisa Kinturi, Liisa Uusitalo
    Pages 67-99
  6. Daniel Caumont
    Pages 100-117
  7. Ingomar Kloss
    Pages 118-148
  8. R. Srinivasan
    Pages 149-168
  9. Makoto Abe
    Pages 169-184
  10. Olga Tretyak
    Pages 185-222
  11. Ria Hugo-Burrows
    Pages 223-244
  12. Jeanne Liu
    Pages 245-270
  13. Joseph Miller
    Pages 271-286
  14. Back Matter
    Pages 287-293

About this book

Introduction

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.

Keywords

Advertising Corporate Identity International Advertising Internationale Werbung Public Relations Werbung

Editors and affiliations

  • Ingomar Kloss
    • 1
  1. 1.University of Applied SciencesStralsundGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-56811-4
  • Copyright Information Springer-Verlag Berlin · Heidelberg 2001
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-63206-8
  • Online ISBN 978-3-642-56811-4
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods
Engineering