Media Convergence Handbook - Vol. 2

Firms and User Perspectives

  • Artur Lugmayr
  • Cinzia Dal Zotto

Part of the Media Business and Innovation book series (MEDIA)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Impact of Convergence on Media Organizations and Markets

  3. Media Production and Convergence

  4. Media User Interfaces, Experiences and Perspectives

    1. Front Matter
      Pages 191-191
    2. Tatiana Aires Tavares, Damian Schofield
      Pages 245-260
    3. N. S. Sreekanth, Nobby Varghese, C. H. Pradeepkumar, Pal Vaishali, R. Ganga Prasad, N. Pal Supriya et al.
      Pages 261-281
    4. Sabiha Ghellal, Annika Wiklund-Engblom, Ann Morrison, Damjan Obal
      Pages 309-325
  5. Convergence and Media Business Outlook

  6. Back Matter
    Pages 457-473

About this book


The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.


Broadcasting Media Business Models Media Convergence Media Information Systems Media Management Social Media Sectors

Editors and affiliations

  • Artur Lugmayr
    • 1
  • Cinzia Dal Zotto
    • 2
  1. 1.School of Media, CultureCurtin UniversityBentley - PerthAustralia
  2. 2.Académie du Journalisme et des MédiUniversity of NeuchâtelNeuchâtel-chSwitzerland

Bibliographic information