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Innovation and Product Management

A Holistic and Practical Approach to Uncertainty Reduction

  • Kurt Gaubinger
  • Michael Rabl
  • Scott Swan
  • Thomas Werani

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Fundamentals of Innovation and Product Management

    1. Front Matter
      Pages 1-1
    2. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 3-25
    3. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 27-42
    4. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 43-60
    5. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 61-80
  3. Process of Innovation and Product Management

    1. Front Matter
      Pages 81-81
    2. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 83-113
    3. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 115-133
    4. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 135-173
    5. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 175-206
    6. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 207-220
  4. Innovation and Product Management: Broadening the Topic

    1. Front Matter
      Pages 221-221
    2. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 223-257
    3. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 259-281
    4. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 283-295
    5. Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
      Pages 297-319
  5. Back Matter
    Pages 321-327

About this book

Introduction

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Keywords

Innovation Management Innovation Process Interdisciplinary Innovation Product Management R&D Management

Authors and affiliations

  • Kurt Gaubinger
    • 1
  • Michael Rabl
    • 2
  • Scott Swan
    • 3
  • Thomas Werani
    • 4
  1. 1.School of Engineering & Environmental SciencesUpper Austria University of Applied SciencesWelsAustria
  2. 2.School of Engineering & Environmental SciencesUpper Austria University of Applied Sciences WelsAustria
  3. 3.School of Business Administration Tyler HallThe College of William & MaryWilliamsburgUSA
  4. 4.Department for Business-to-Business-MarketingJohannes Kepler UniversityLinzAustria

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-54376-0
  • Copyright Information Springer-Verlag Berlin Heidelberg 2015
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-54375-3
  • Online ISBN 978-3-642-54376-0
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • Buy this book on publisher's site
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