Open Tourism

Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

  • Roman Egger
  • Igor Gula
  • Dominik Walcher

Part of the Tourism on the Verge book series (TV)

Table of contents

  1. Front Matter
    Pages i-xxvii
  2. Theoretical Fundamentals and Concepts

    1. Front Matter
      Pages 1-1
    2. Roman Egger, Igor Gula, Dominik Walcher
      Pages 3-16
    3. Francesca Cabiddu, Tsz-Wai Lui, Gabriele Piccoli
      Pages 47-60
    4. Brendan Richard, William P. Perry, Robert C. Ford
      Pages 79-94
    5. Jose Luis Galdon-Salvador, Fernando J. Garrigos-Simon, Ignacio Gil-Pechuan
      Pages 95-107
  3. Case Studies: Information Level

    1. Front Matter
      Pages 189-189
    2. Michael Bartl, Nayeli Tusche
      Pages 191-203
    3. Markus Lassnig, Mark Markus, Robert Eckhoff, Kathrin Parson
      Pages 205-213
    4. Barbara Gligorijevic
      Pages 215-228
    5. Alexander Fritsch, Holger Sigmund
      Pages 229-238
    6. Kyung-Hyan Yoo, Marianna Sigala, Ulrike Gretzel
      Pages 239-255
    7. Stefan Etzelstorfer, Thomas Gegenhuber, Dennis Hilgers
      Pages 257-274
  4. Case Studies: Creation Level

    1. Front Matter
      Pages 275-275
    2. Marut Doctor, Marc Schnyder, Sandra Bürcher
      Pages 333-341
    3. Katsutoshi Murakami
      Pages 353-361
    4. Dorothée Stadler, Volker Bilgram
      Pages 363-370
    5. Christiane Rau, Julia Jonas, Fiona Schweitzer
      Pages 371-381
    6. Petra Ringeisen, Robert Goecke
      Pages 383-391
  5. Case Studies: Provision Level

    1. Front Matter
      Pages 403-403
    2. Reinhard Willfort, Conny Weber, Oliver Gajda
      Pages 405-412
    3. Kerstin Rieder, Marco Schröder, Isabel Herms, Anita Hausen
      Pages 423-434
    4. Thomas Kohler, Anna Stribl, Daniel Stieger
      Pages 435-445
  6. Back Matter
    Pages 447-476

About this book


Open Innovation, Crowdsourcing and Co-creation have recently gained considerable attention among academics, as well as in practice, and have become intensively researched and discussed topics. Their use has already been discussed in various fields, and the body of literature on them is growing steadily. In light of the diversity of the projects and initiatives from all over the world, these phenomena would appear to have already found their way into various areas of industry and society.

The tourism industry is one of the biggest industries and its markets are largely saturated, with constantly falling profit margins on the one hand, and with rapidly changing customer needs and demands on the other. The need for change, renewal and differentiation is based on a complex combination of forces; therefore the ability to innovate has become an essential factor in companies’ continuing existence.

Especially the development of the internet and its revolutionary impact on the product and process level of companies has sparked an increase in innovation literature concerning tourism. However, it seems even more surprising that to date, little or no attention has been given to the paradigm shift in innovation management from “closed” to open innovation forced by the internet, and above all by Social Media.

The book examines the concepts of Open Innovation, Crowdsourcing and Co-creation from a holistic point of view and analyzes their suitability for the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability. The book addresses the needs of academics and practitioners in the tourism industry alike, as well as managers throughout the tourism industry, introducing them to the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practice examples.


co-creation in tourism crowdsourcing in tourism e tourism open innovation in tourism open source marketing social media in tourism

Editors and affiliations

  • Roman Egger
    • 1
  • Igor Gula
    • 2
  • Dominik Walcher
    • 3
  1. 1.Innovation & Management in TourismSalzburg University of Applied SciencesPuch UrsteinAustria
  2. 2.WienAustria
  3. 3.School of Design and Product ManagementSalzburg University of Applied SciencesSalzburg-KuchlAustria

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods