Mathematical Models in Marketing

A Collection of Abstracts

  • Ursula H. Funke

Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 132)

Table of contents

  1. Front Matter
    Pages I-XX
  2. Consumer Behavior Models

    1. Brand Choice

      1. Richard B. Maffei
        Pages 1-4
      2. Jerome D. Herniter, John F. Magee
        Pages 5-9
      3. Ronald E. Frank
        Pages 10-11
      4. Frank Harary, Benjamin Lipstein
        Pages 12-14
      5. Peter A. Longton, Bernard J. Warner
        Pages 15-20
      6. Alfred A. Kuehn
        Pages 25-26
      7. Ronald A. Howard
        Pages 27-29
      8. James S. Coleman
        Pages 30-31
      9. A. S. C. Ehrenberg
        Pages 32-32
      10. Benjamin Lipstein
        Pages 37-39
      11. Ronald A. Howard
        Pages 42-47
      12. C. Chatfield, A. S. C. Ehrenberg, G. J. Goodhardt
        Pages 48-52
      13. C. Chatfield, G. J. Goodhardt
        Pages 53-57
      14. Donald G. Morrison
        Pages 58-59
      15. J. Morgan Jones
        Pages 60-64
      16. Jerome D. Herniter
        Pages 76-81
    2. Buyer Attitude

    3. Consumer Behavior

      1. Kelvin J. Lancaster
        Pages 106-107
      2. Theodore E. Hlavac Jr., John D. C. Little
        Pages 108-110
      3. John U. Farley, L. Winston Ring
        Pages 113-114
      4. Paul E. Green, Michael T. Devita
        Pages 122-123
  3. Models of Advertising and Sales Promotion

    1. Media Selection

      1. Ralph L. Day
        Pages 129-129
      2. Douglas B. Brown, Martin R. Warshaw
        Pages 130-131
      3. Willard I. Zangwill
        Pages 132-133
      4. Frank M. Bass, Ronald T. Lonsdale
        Pages 137-139
      5. A. Charnes, W. W. Cooper, J. K. DeVoe, D. B. Learner, W. Reinecke
        Pages 140-143
      6. John D. C. Little, Leonard M. Lodish
        Pages 146-151

About this book


Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe­ matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.


Absatz Distribution Güter Innovation Konsum Konsumgüter Market segmentation Marketing Mathematica decision theory evaluation game theory merger pricing simulation

Authors and affiliations

  • Ursula H. Funke
    • 1
  1. 1.Department of EconomicsBrown UniversityProvidenceUSA

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 1976
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-540-07869-2
  • Online ISBN 978-3-642-51565-1
  • Series Print ISSN 0075-8442
  • Buy this book on publisher's site
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