Editors:
- Focusses on issues that are of utmost importance to corporate entities, which aspire to act socially responsible and successful at the same time
- Supports decision making for sustainable strategies
- Provides a basis for senior undergraduate and graduate courses in CSR
- Includes supplementary material: sn.pub/extras
Part of the book series: CSR, Sustainability, Ethics & Governance (CSEG)
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Table of contents (16 chapters)
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CSR in Higher Education Institutions Around the World
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Back Matter
About this book
In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.
This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
Editors and Affiliations
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Department of Management and Marketing, Bloomsburg University of Pennsylvania, Bloomsburg, USA
John O. Okpara
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Faculty of Business & Law, London Metropolitan University, London, United Kingdom
Samuel O. Idowu
Bibliographic Information
Book Title: Corporate Social Responsibility
Book Subtitle: Challenges, Opportunities and Strategies for 21st Century Leaders
Editors: John O. Okpara, Samuel O. Idowu
Series Title: CSR, Sustainability, Ethics & Governance
DOI: https://doi.org/10.1007/978-3-642-40975-2
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag GmbH Germany, part of Springer Nature 2013
Hardcover ISBN: 978-3-642-40974-5Published: 11 December 2013
Softcover ISBN: 978-3-662-52259-2Published: 27 August 2016
eBook ISBN: 978-3-642-40975-2Published: 02 December 2013
Series ISSN: 2196-7075
Series E-ISSN: 2196-7083
Edition Number: 1
Number of Pages: XXXI, 296
Number of Illustrations: 16 b/w illustrations
Topics: Business Ethics, Public Administration, Business Strategy/Leadership
Industry Sectors: Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma