© 2013

Corporate Social Responsibility

Challenges, Opportunities and Strategies for 21st Century Leaders

  • John O. Okpara
  • Samuel O. Idowu

Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Table of contents

  1. Front Matter
    Pages i-xxxi
  2. Conceptual Framework of CSR

    1. Front Matter
      Pages 1-1
    2. Claus Strue Frederiksen, Morten Ebbe Juul Nielsen
      Pages 17-33
    3. Anthea Wesley, Martin Brueckner, Christof Pforr, Diana MacCallum
      Pages 35-50
    4. Kim Cheng Patrick Low, Sik Liong Ang
      Pages 67-85
  3. Global CSR Challenges and Opportunities

    1. Front Matter
      Pages 87-87
    2. Catalina Sitnikov
      Pages 111-125
  4. Sustainability: Implementing CSR in MNCs/MNEs, SMEs and Family Businesses

    1. Front Matter
      Pages 143-143
    2. Monica Singhania, Navendu Sharma, J. Yagnesh Rohit
      Pages 199-216
  5. CSR in Higher Education Institutions Around the World

About this book


In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.

This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.


CSR Corporate Citizenship Global business Social messaging Sustainability Volunteering

Editors and affiliations

  • John O. Okpara
    • 1
  • Samuel O. Idowu
    • 2
  1. 1.Department of Management and MarketingBloomsburg University of PennsylvaniaBloomsburgUSA
  2. 2.Faculty of Business & LawLondon Metropolitan UniversityLondonUnited Kingdom

Bibliographic information

  • Book Title Corporate Social Responsibility
  • Book Subtitle Challenges, Opportunities and Strategies for 21st Century Leaders
  • Editors John O. Okpara
    Samuel O. Idowu
  • Series Title CSR, Sustainability, Ethics & Governance
  • Series Abbreviated Title CSR, Sustainability, Ethics & Governance
  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-642-40974-5
  • Softcover ISBN 978-3-662-52259-2
  • eBook ISBN 978-3-642-40975-2
  • Series ISSN 2196-7075
  • Series E-ISSN 2196-7083
  • Edition Number 1
  • Number of Pages XXXI, 296
  • Number of Illustrations 16 b/w illustrations, 0 illustrations in colour
  • Topics Business Ethics
    Public Administration
    Business Strategy/Leadership
  • Buy this book on publisher's site
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