Media and Convergence Management

  • Sandra Diehl
  • Matthias Karmasin

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Sandra Diehl, Matthias Karmasin
    Pages 1-5
  3. Convergence and Strategic Management

    1. Front Matter
      Pages 7-7
    2. Veronika Gustafsson, Erich J. Schwarz
      Pages 9-23
    3. Fredrik Hacklin, David Klang, Pius Baschera
      Pages 25-36
    4. Thomas Hess, Christian Matt
      Pages 37-55
    5. Christian Scholz, Stefanie Müller
      Pages 57-72
    6. Friederike Wall, Gernot Mödritscher
      Pages 73-86
  4. Convergence and Advertising and Marketing

    1. Front Matter
      Pages 87-87
    2. Hilde Voorveld, Edith Smit, Peter Neijens
      Pages 117-133
    3. Tobias Langner, Philipp Brune, Alexander Fischer
      Pages 135-160
  5. Convergence and Consumer Behavior

    1. Front Matter
      Pages 161-161
    2. Ralf Terlutter, Martina Moick
      Pages 163-176
    3. Snezhanka Kazakova, Verolien Cauberghe
      Pages 177-188
    4. Uwe Hasebrink, Sascha Hölig
      Pages 189-202
  6. Convergence and Technology

  7. Convergence and Journalism

  8. Future Outlook

    1. Front Matter
      Pages 351-351
    2. Sandra Diehl, Matthias Karmasin, Andrea Leopold, Isabell Koinig
      Pages 353-376

About this book


Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.
This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.


Advertising and Marketing Convergence Management Media Management Technology

Editors and affiliations

  • Sandra Diehl
    • 1
  • Matthias Karmasin
    • 2
  1. 1.Institut für KommunikationswirtschaftAlpen-Adria Universität KlagenfurtKlagenfurtAustria
  2. 2.Institut für KommunikationswirtschaftAlpen-Adria-Universität KlagenfurtKlagenfurtAustria

Bibliographic information