Design Thinking Business Analysis

Business Concept Mapping Applied

  • Thomas Frisendal

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Design Thinking Business Analysis

    1. Front Matter
      Pages 5-5
    2. Thomas Frisendal
      Pages 1-3
    3. Thomas Frisendal
      Pages 7-13
    4. Thomas Frisendal
      Pages 15-24
    5. Thomas Frisendal
      Pages 25-39
  3. Business Concept Mapping

    1. Front Matter
      Pages 41-41
    2. Thomas Frisendal
      Pages 43-60
    3. Thomas Frisendal
      Pages 61-80
  4. Business Innovation Using Mapped Business Concepts

    1. Front Matter
      Pages 81-81
    2. Thomas Frisendal
      Pages 91-92
    3. Thomas Frisendal
      Pages 93-95
    4. Thomas Frisendal
      Pages 97-100
    5. Thomas Frisendal
      Pages 101-106
    6. Thomas Frisendal
      Pages 107-108
    7. Thomas Frisendal
      Pages 109-110
    8. Thomas Frisendal
      Pages 111-112
  5. Back Matter
    Pages 119-134

About this book


This book undertakes to marry the concepts of Concept Mapping with a Design Thinking approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take Business Concept Maps further as information models for new IT paradigms. In a way this books redefines and extends business analysis towards solutions that can be described as business synthesis or business development. Business modellers, analysts and controllers, as well as enterprise information architects, will benefit from the intuitive modelling and designing approach presented in this book. The pragmatic and agile methods presented can be directly applied to improve the way organizations manage their business concepts and their relationships.

"This book is a great contribution to the information management community.  It combines a theoretical foundation with practical methods for dealing with important problems. This is rare and very useful. Conceptual models that communicate business reality effectively require some degree of creative imagination. As such, they combine the results of business analysis with communication design, as is extensively covered in this book."

Dr. Malcolm Chisholm, President at Inc.


“Truly understanding business requirements has always been a major stumbling block in business intelligence (BI) projects. In this book, Thomas Frisendal introduces a powerful technique—business concept mapping—that creates a virtual mind-meld between business users and business analysts. Frisendal does a wonderful explaining and demonstrating how this tool can improve the outcome of BI and other development projects ."

Wayne Eckerson, executive director, BI Leadership Forum


"This book addresses the timely topic of how businesses can become more effective by allowing its stakeholders to analyse their business domain better than before. The good news for the reader is that the naturality of the models used in the book today have direct applicability in software systems, which means the changes in business can be faster reflected in IT."

Dr. Janne Saarela, CEO of Profium - pioneer of enterprise semantics


Business Development Business Rules Automation Business Synthesis Concept Mapping Design Thinking Information Quality

Authors and affiliations

  • Thomas Frisendal
    • 1
  1. 1.Copenhagen SDenmark

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
IT & Software
Consumer Packaged Goods