Table of contents

  1. Front Matter
    Pages i-vi
  2. Alexander Dolgin
    Pages 1-3 Open Access
  3. Alexander Dolgin
    Pages 5-50 Open Access
  4. Alexander Dolgin
    Pages 113-116 Open Access
  5. Back Matter
    Pages 117-143

About this book


  • How do social networking services earn money?
  • What is the "second hand of the market" and how does it operate?
  • Why does society need so many different kinds of goods?
  • What does happiness economics not reveal about happiness?
  • What is the link between talent, success and “stardom”?
  • What is the business development  model for the entertainment and media industry?
  • What is emotional hysteresis?
  • How can we measure cultural values?
  • What is subjective time and how can it be made qualitative?
  • What is club economics?

You can find the answers to all these questions in the book.

It describes the main trends in development of our digital society. It appeals to those who are curious about what will replace search engines, and how social networking services will evolve. It is about the profit from different forms of informational collaboration (crowdsourcing, collaborative filtering) and how it will affect the structure of the society and human pursuit for happiness.


business model crowdsourcing cultural economics happiness social network

Authors and affiliations

  1. 1.Moscow State School of EconomicsMoscowRussia

Bibliographic information

Industry Sectors
Finance, Business & Banking


From the reviews:

“In a thought-provoking but easily read presentation, Dolgin helps us see the transformative times in which we live. Anyone seeking to understand the relationship between individuals and groups in our modern economic and social dynamics will want to spend some time reading this book. Dolgin’s approach is jargon and formula free. No special reader expertise is required. … In summary, this presentation allows the reader to understand the significance of the transformations occurring in the world in which we are immersed.” (Brad Reid, ACM Computing Reviews, July, 2012)