© 2011

Process-based Strategic Planning


Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Rudolf Grünig, Richard Kühn
    Pages 1-4
  3. Idea of strategic planning

    1. Front Matter
      Pages 5-5
    2. Rudolf Grünig, Richard Kühn
      Pages 7-13
    3. Rudolf Grünig, Richard Kühn
      Pages 15-21
    4. Rudolf Grünig, Richard Kühn
      Pages 23-28
  4. Process of strategic planning and resulting documents

    1. Front Matter
      Pages 29-29
    2. Rudolf Grünig, Richard Kühn
      Pages 31-43
    3. Rudolf Grünig, Richard Kühn
      Pages 45-64
    4. Rudolf Grünig, Richard Kühn
      Pages 65-71
  5. Project planning, analysis and mission statement revision

    1. Front Matter
      Pages 73-74
    2. Rudolf Grünig, Richard Kühn
      Pages 75-85
    3. Rudolf Grünig, Richard Kühn
      Pages 87-109
    4. Rudolf Grünig, Richard Kühn
      Pages 111-117
  6. Developing the corporate strategy

    1. Front Matter
      Pages 119-121
    2. Rudolf Grünig, Richard Kühn
      Pages 123-139
    3. Rudolf Grünig, Richard Kühn
      Pages 161-187
    4. Rudolf Grünig, Richard Kühn
      Pages 189-216
  7. Developing the business strategies

    1. Front Matter
      Pages 217-219

About this book


A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                 


Business Strategies Strategic Management Strategic Planning Strategy Planning Project

Authors and affiliations

  1. 1.LS für UnternehmensführungUniversité de FribourgFribourgSwitzerland
  2. 2.Fak. Rechts-/Wirtschaftswissenschaften, Inst. Marketing/UnternehmungsführungUniversität BernBernSwitzerland

About the authors

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.

Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.      


Bibliographic information

  • Book Title Process-based Strategic Planning
  • Authors Rudolf Grünig
    Richard Kühn
  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2011
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-642-16714-0
  • Softcover ISBN 978-3-642-42378-9
  • eBook ISBN 978-3-642-16715-7
  • Edition Number 6
  • Number of Pages XXIV, 358
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Organization
  • Buy this book on publisher's site
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