Advertisement

Process-based Strategic Planning

  • Rudolf Grünig
  • Richard Kühn

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Rudolf Grünig, Richard Kühn
    Pages 1-4
  3. Idea of strategic planning

    1. Front Matter
      Pages 5-5
    2. Rudolf Grünig, Richard Kühn
      Pages 7-13
    3. Rudolf Grünig, Richard Kühn
      Pages 15-21
    4. Rudolf Grünig, Richard Kühn
      Pages 23-28
  4. Process of strategic planning and resulting documents

    1. Front Matter
      Pages 29-29
    2. Rudolf Grünig, Richard Kühn
      Pages 31-43
    3. Rudolf Grünig, Richard Kühn
      Pages 45-64
    4. Rudolf Grünig, Richard Kühn
      Pages 65-71
  5. Project planning, analysis and mission statement revision

    1. Front Matter
      Pages 73-74
    2. Rudolf Grünig, Richard Kühn
      Pages 75-85
    3. Rudolf Grünig, Richard Kühn
      Pages 87-109
    4. Rudolf Grünig, Richard Kühn
      Pages 111-117
  6. Developing the corporate strategy

    1. Front Matter
      Pages 119-121
    2. Rudolf Grünig, Richard Kühn
      Pages 123-139
    3. Rudolf Grünig, Richard Kühn
      Pages 161-187
    4. Rudolf Grünig, Richard Kühn
      Pages 189-216
  7. Developing the business strategies

    1. Front Matter
      Pages 217-219
    2. Rudolf Grünig, Richard Kühn
      Pages 221-246
    3. Rudolf Grünig, Richard Kühn
      Pages 247-264
    4. Rudolf Grünig, Richard Kühn
      Pages 265-278
    5. Rudolf Grünig, Richard Kühn
      Pages 279-298
  8. Implementing, assessing and approving the strategies

    1. Front Matter
      Pages 299-300
    2. Rudolf Grünig, Richard Kühn
      Pages 301-314
    3. Rudolf Grünig, Richard Kühn
      Pages 315-328
    4. Rudolf Grünig, Richard Kühn
      Pages 329-334
    5. Rudolf Grünig, Richard Kühn
      Pages 335-335
  9. Back Matter
    Pages 335-358

About this book

Introduction

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                 

Keywords

Business Strategies Strategic Management Strategic Planning Strategy Planning Project

Authors and affiliations

  • Rudolf Grünig
    • 1
  • Richard Kühn
    • 2
  1. 1.LS für UnternehmensführungUniversité de FribourgFribourgSwitzerland
  2. 2.Fak. Rechts-/Wirtschaftswissenschaften, Inst. Marketing/UnternehmungsführungUniversität BernBernSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-16715-7
  • Copyright Information Springer-Verlag Berlin Heidelberg 2011
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-16714-0
  • Online ISBN 978-3-642-16715-7
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking