Reputation Capital

Building and Maintaining Trust in the 21st Century

  • Joachim Klewes
  • Robert Wreschniok

Table of contents

  1. Front Matter
    Pages i-x
  2. Joachim Klewes, Robert Wreschniok
    Pages 1-8
  3. Reputation in the 21st century – Good or evil?

    1. Front Matter
      Pages 9-9
  4. The business case for reputation

  5. The 21st century of reputation crisis

    1. Front Matter
      Pages 113-113
    2. Sophie Gaultier-Gaillard, Jean-Paul Louisot, Jenny Rayner
      Pages 115-141
    3. Alex Hindson, Jean-Paul Louisot
      Pages 143-160
    4. Sophie Gaultier-Gaillard, Jean-Paul Louisot, Jenny Rayner
      Pages 161-178
    5. Hans Caspar von der Crone, Johannes Vetsch
      Pages 179-195
    6. Frank Herkenhoff
      Pages 197-213
  6. New perspectives for reputation management in the 21st century

  7. Reputation strategies for the 21st century

    1. Front Matter
      Pages 361-361
  8. Back Matter
    Pages 1-23

About this book


This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.


CEO Change Communication Crisis Reputation Risk business controlling management strategy

Editors and affiliations

  • Joachim Klewes
    • 1
  • Robert Wreschniok
    • 2
  1. 1.Pleon GmbHDüsseldorfGermany
  2. 2.Pleon GmbHMünchenGermany

Bibliographic information