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© 2009

eBusiness & eCommerce

Managing the Digital Value Chain

Textbook

Table of contents

  1. Front Matter
    Pages i-x
  2. Pages 1-18
  3. Pages 49-68
  4. Pages 69-87
  5. Pages 89-103
  6. Pages 105-123
  7. Pages 125-139
  8. Pages 165-184
  9. Pages 185-197
  10. Back Matter
    Pages 199-221

About this book

Introduction

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.

The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain. 

Keywords

Digital Value Chain Electronic Market Marketing eBusiness eCommerce eServices eSociety

Authors and affiliations

  1. 1.University of FribourgFribourgSwitzerland
  2. 2.Edorex AGOstermundigenSwitzerland

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
IT & Software
Telecommunications
Law
Consumer Packaged Goods
Aerospace
Engineering
Finance, Business & Banking
Electronics